Senior by default. Small by design.
Right now, it's mostly me. When the work calls for specialists, I bring in a trusted network of senior independent contractors. Every hour you pay for is delivered by someone with a decade or more of in-the-weeds experience.
Josh Bricel
I've spent the last decade helping companies make better decisions with data. I built the analytics function from scratch at Common Room, led BI engagements across industries at Slalom Consulting, and scaled self-service analytics at Convoy. I've also worked directly with PE-backed companies navigating post-acquisition complexity, consolidating messy data into clear operational insight.
I bring startup speed with consulting-grade polish. Whether it's an embedded dashboard that closes deals, a reporting framework that scales across 20 acquisitions, or a BI migration that can't afford downtime, I've done it, and I genuinely enjoy the work.
A decade of shipping analytics in the wild.
First analytics hire at a Series-B SaaS. Owned warehouse, modeling, BI, and self-service for GTM and product.
Consulting-grade delivery for enterprise clients: platform migrations, embedded analytics, and exec dashboards.
Built semantic models and tooling so hundreds of non-technical users could answer their own questions.
Worked directly with PE teams untangling data from multi-entity acquisitions into clean operational reporting.
Modern tools. Chosen deliberately.
We're opinionated but not dogmatic. The stack below reflects what we reach for first. Bring your existing tools and we'll meet them.
An on-call network of senior specialists.
When a project calls for a deep specialist, a dedicated data engineer, a ML practitioner, a Tableau expert, we pull from a trusted network of independent operators. Same transparency. Same quality bar.